Snail mail is still effective
Include direct mail in your marketing mix
In the digital age, consumers are exposed to so many daily solicitations that they now scan rather than read digital content, or outright ignore it. However, traditional printed direct mail is an attention-grabber that gets results.
Five mind-blowing direct mail metrics
- Average ROI for direct mail is 18-20%
- 80-90% of direct mail gets opened, only 20-30% of email gets opened
- The response rate to direct mail is 3.7%, as opposed to 1% for email
- 70% prefer direct mail for unsolicited offers and find it more personal than the internet
- 62% who responded to direct mail in the past three months made a purchase
Source: smallbiztrends.com
Direct mail pieces available for you to customize
Work with your eSales Consultant to help you through the process of printing and mailing.
Postcard
Veterans/Social Security: Honor your service - PRE4007
Funeral planning: Gift of a plan - PRE4001
Advanced planning: Be celebrated - PRE4020
Cremation: Peace of mind - PRE4003
Survey
Veterans/Social Security: Veteran survey - PRE4017
Funeral planning: Community survey - PRE4016
Advanced planning: Family survey - PRE4018
Self-mailer
Veterans/Social Security: Honor your service - PRE4011
Funeral planning: Gift of a plan - PRE4009
Advanced planning: Be celebrated - PRE4019
Cremation: Celebrate your life - PRE4010
Letter and reply card
Veterans/Social Security: Honor your service - PRE4012
Funeral planning: Gift of a plan - PRE4014
Advanced planning: Second chance - PRE4015
Cremation: Celebrate your life -PRE4013
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EDUCATE CONSUMERS ON THE VALUE OF PREPLANNING
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