Stand out from the crowd
Surefire ways to grow your business
If you want to grow your business, it’s critical to get your message out and employ an effective prospecting plan. Marketing your preneed business helps educate families about the value of preplanning and piques their interest so you can follow up to set an appointment for a presentation.
Use these business-building ideas to help you stand out from the crowd.
Lead Generation
It’s not enough just to market your business. You need a strategy to acquire new customers. Create your marketing plan for the year and use these tools to help you generate more sales leads.
- Social media content
- Advertising materials
- Group presentations
Aftercare
How do you serve your families after the service? Do they feel supported enough to preplan their own funeral and refer you to their loved ones?
Talk to one of our Sales Consultants for more information about our Aftercare program at: sales.development.team@gafg.com.
Creating Awareness
You know how valuable it is for families to preplan their final wishes — let’s work together to ensure our communities understand the value as well. We can help you create awareness in your community with resources such as:
- Digital marketing materials – videos, infographics, other tools
- How-to guides on posting digital materials
- Printed educational materials
Presenting to Families
When the time comes to present preneed to a family, what tools do you use? Here are a few resources that will make the process personalized yet repeatable:
- Presentations
- Event-planning tools
- Worksheets
Other things you may be interested in:
JOIN US AT FRENCHMAN'S REEF
Celebrate your individual sales achievements with the 2025 Preneed Leader's Club.
CONNECT WITH VETERANS IN YOUR COMMUNITY
Visit the Veterans page for tools, resources and training.