Ageless Wisdom

Are you ready for the changing needs of your aging customers?

By 2030 the number of people aged 65 and older worldwide will reach 1 billion. And one of the biggest mistakes organizations are making is treating this growing cohort as a homogenous group rather than individuals with unique needs and expectations.

Equipped with eye-opening data, the Ageless Wisdom workshop will provide the tools and strategies you need to deliver relevant, customized experiences to your aging customers. Less than 15% of companies have a strategy tailored to older adults — take advantage of this opening and grow your business. Watch this video to learn more about this workshop.

Elevate your experience-based offerings for older adults.

The over-65 population has unique needs, but how much do you know about them? By building a better understanding of your clients’ physiological changes and the life shifts older clients experience, you’ll be better able to provide a more personalized experience.

"Less than 15% of companies have any strategy tailored to older adults "

To elevate your experience-based offerings, you need to have a clear picture of what older adults want, expect, and aspire to as they enter this new chapter of their lives. This workshop draws from our massive one-year study of more than 2,000 older Americans, as well as research from the AARP and MIT AgeLab, to provide the data to understand the changing needs of aging customers.

With the Ageless Wisdom workshop, you will learn practical ideas to differentiate yourself from your competitors. Here’s what to expect:

• Understand the key differences between service and experience-based organizations.
• Gain a greater awareness of your older clients’ physiological changes.
• Recognize the five key life shifts of people aged 45+.
• Learn new ways to build tailored experiences based on your clients’ unique life stages.
• Takeaway materials include: Keynote presentation, program overview fact sheet, public seminar.

Get started with the Ageless Wisdom workshop

To learn more about this workshop – complete this form. A Global Atlantic representative will email you the program materials and set up some time to discuss your needs. All programs are customizable and available online or in-person.