Long-term care campaign

Start the LTC conversation

Has Covid-19 changed the way your clients think about Long-Term Care?

Knowing that 7 out of 10 clients age 65+ may need some form of long-term care¹ – do you have a plan for them? Has the current Covid-19 environment increased questions about how to pay for a potential healthcare setback? Share any of these touchpoints with your clients as you help prepare them for their protection goals.

Touchpoint 1

A long-term care strategy customer story

Show your customers a plan in action with a protection customer story: Both age 70, Clara and Wade might need help should one of them suffer an illness, injury, or disability. Should they self-fund or consider an alternative strategy for a possible LTC event?

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Touchpoint 2

Paying for long-term care

Do you know how your clients plan to pay for a possible healthcare setback? Perhaps they think their savings or Medicare will cover it? Share the video with your clients to help them learn more about possible ways to pay for qualified long-term care expenses. It’s a great conversation starter.