AVP Product & Channel Marketing

at Global Atlantic Financial Group
Hartford, Connecticut, United States

Currently, we are conducting interviews mostly over video.  We are voluntarily returning to the office, and require a vaccination to enter any business office at this time. If you have any questions regarding this policy, please reach out to recruiting@gafg.com.


Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. With differentiated investment and risk management capabilities, deep client relationships, and a strong financial foundation, the company has established a track record of delivering proven, value-added solutions and long-term growth. Global Atlantic is a majority-owned subsidiary of KKR, a leading global investment firm that offers asset management and capital markets solutions across multiple strategies.

Global Atlantic is looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us. 


Global Atlantic Financial Group is seeking an experienced sales and marketing professional to lead efforts developing and executing on a marketing strategy for Independent Distribution. This person will be responsible for determining the projects and activities that enable engagement, execute on the organization’s sales strategy and impact revenue objectives for Global Atlantic’s Independent Distribution. Position reports to VP of Product/Channel Marketing.

Responsibilities are to define and execute marketing strategy to support expansion in the Independent Channel. This includes:          

  • Define and lead a team responsible for the creation of a marketing strategy with the goal of executing sales campaigns and building long term brand value within the Independent Distribution channel.
  • Build out and advance marketing strategy in conjunction with Global Atlantic’s Independent Distribution sales focus.
  • Partner with Independent Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and support-building that are aligned with the values and messages of Global Atlantic in the Independent Distribution channel.
  • Develop strategic relationships across the organization including Sales, National Accounts, Product and Compliance.
  • Manage projects from idea development, execution, approval, deployment and analysis.
  • Lead the data analytics team to define and manage reporting, analytics and success metrics.
  • Lead the development and implementation of Go-to-Market strategies and resources for new product/channel launches in the Independent Channel.
  • Partner across marketing team to create digital and print collateral and producer communications in order to execute on product/channel initiatives within IMOs and BGAs.
  • Work closely with Product, Legal and Compliance areas to ensure marketing and advertising content meets proper guidelines. Responsible for submission of marketing materials and communications to compliance for approval and use.

QUALIFICATIONS  To perform this job successfully, an individual must be able to perform each essential duty satisfactory. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • A bachelor’s degree in marketing, communications, business or related field is required.
  • 7 -10 years of related experience. Experience in the sales and marketing of annuities and life insurance is required.
  • FINRA Series 6 license – or the ability to obtain a license in 6 months of hire.


  • Ability to develop strong working relationships with sales partners.
  • Experience in Independent Channel Distribution.
  • Ability to understand and simplify complex products, sales concepts and strategies.
  • Experienced in developing marketing campaigns, launching new products, managing portfolio of existing materials, websites and other resources.
  • Crafting and articulating a marketing strategy that aligns to sales goals and key marketing metrics.
  • Demonstrated skills that include creating high impact messages and visuals and collaborating with team members.
  • Excellent written, verbal and interpersonal communication skills.
  • Strong organizational skills and keen attention to detail.
  • Problem-solving skills, professionalism and judgment.
  • Ability and desire to work in a dynamic, fast-paced environment.
  • Ability to lead and mentor junior team members toward achieving a shared goal.
  • Self-starter with a strong work ethic.



Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We strive to foster a culture of total well-being through community outreach and charitable giving programs.

We are active in our communities-

  • New York: Red Hook Conservancy, Girls Who Invest and The Bowery Mission
  • Boston: Cradles to Crayons, Project Bread, Let’s Get Ready, Rise Against Hunger, Salvation Army and many other local volunteer organizations in around the Boston area
  • Hartford: Habitat for Humanity, Foodshare, Humane Society, Hands on Hartford, Mercy Shelter and Dog Star Rescue
  • Indianapolis: Elevate Indianapolis, Gleaners Food Bank and the Juvenile Diabetes Research Foundation
  • Batesville: American Cancer Society Relay for Life, Angels of Giving, Margaret Mary Health Foundation, Ripley County Community Foundation, Safe Passage, Batesville High School Sponsorships, local area youth sports and food pantries, as well as many others
  • Des Moines: United Way, Central Iowa Shelter & Services, Junior Achievement of Central Iowa and Make a Wish Foundation
  • Berwyn: Food drive and will be planning an event to help a local family over the holidays
  • Atlanta: Packaged Good Organization, which helps the most vulnerable community members with providing personalized care packages for people in need including the elderly, our armed forces, the homeless and hospitalized kids
  • Bermuda: Sponsor of a weekly feeding program operated by The Hamilton Seventh-Day Adventist Church


Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws.  More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. 

Global Atlantic Financial Company Employee Candidate Privacy Notice


32 Longview Lane

West Hartford, CT 06107

Voluntary Inclusion Questions

We encourage qualified applicants from all backgrounds to apply.  As such, we are committed to achieving a diverse candidate pool for open positions and that our interview teams are made up of employees from different backgrounds.  Sharing your background with us will help us with that focus, although recruiters and hiring managers will not have the ability to see individual responses (only aggregate information).  

This information is not used to determine who is selected for interviews or will be hired, but is helpful in identifying resources, sites and groups which add value in increasing our applicant pool and ensures that we attract the best and most diverse workforce.  This is purely voluntary but will help our mission to be inclusive.  


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