Copywriting Manager

at Global Atlantic Financial Group
Hartford, Connecticut, United States

Currently, we are conducting all of our interviews over video. We have a voluntary return to office policy until July 6th. After July 6th, our employee population will be required to go to the office an average of 1 day a week until Labor Day. After Labor Day, we will have a regular cadence of being in the office. If you have any questions regarding this policy, please reach out to


Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. With differentiated investment and risk management capabilities, deep client relationships, and a strong financial foundation, the company has established a track record of delivering proven, value-added solutions and long-term growth. Global Atlantic is a majority-owned subsidiary of KKR, a leading global investment firm that offers asset management and capital markets solutions across multiple strategies.

Global Atlantic is looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us.


Global Atlantic’s marketing department is seeking a motivated senior copywriter to join our dynamic, fast-paced team to write marketing collateral for clients and intermediaries in both digital and traditional channels.

This role will be located in our Hartford, CT office.

Essential duties and responsibilities include:

  • Provide structure, organization and messaging for annuities, including variable, fixed and fixed indexed products; as well as life insurance products and sales concepts.
  • Ability to apply a sound understanding of annuity and life insurance products and concepts to clearly and accurately communicate key sales ideas.
  • Distill complex business and product content into simplified messaging.
  • Generate B2B and B2C product and creative value-add content across various platforms, including web, email, video, social, presentations/seminars and print.
  • Work with other copywriters, designers, marketers and senior sales management to help generate creative ideas and develop messaging for marketing initiatives that align with the sales team and support business objectives.
  • Utilize digital best practices for SEO, email messaging, subject lines, CTAs, etc.
  • Develop targeted messaging for various audiences throughout the sales process.
  • Ensure consistency and style, tone and voice across marketing initiatives.
  • Be able to work collaboratively on projects, lending writing expertise, as well as independently manage projects from conception to completion.
  • Create voice-over scripts for video.
  • Collaborate with other areas across the organization to ensure accuracy and regulatory compliance.
  • Must be able to manage competiting priorities.
  • Must manage to aggressive deadlines.


  • “Student of the business” who is always seeking to learn more
  • Bachelor’s degree in communication, marketing or English.
  • 8+ years marketing experience, minimum of 4 in the financial services industry, preferrable life and annuity.
  • Series 6 FINRA license preferred. (Or willing to obtain.)
  • Passion for written communication skills and creativity are imperative.
  • Demonstrated experience writing specifically for digital channels.
  • Must be able to distinguish between critical message points and secondary information.
  • Strong interpersonal skills.
  • Ability to effectively interact with senior leadership.
  • Microsoft office (Word, Powerpoint, Excel) skills required.
  • Ability for occasional travel.




Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We strive to foster a culture of total well-being through community outreach and charitable giving programs.

We are active in our communities-

  • New York: Red Hook Conservancy, Girls Who Invest and The Bowery Mission
  • Boston: Cradles to Crayons, Project Bread, Let’s Get Ready, Rise Against Hunger, Salvation Army and many other local volunteer organizations in around the Boston area
  • Hartford: Habitat for Humanity, Foodshare, Humane Society, Hands on Hartford, Mercy Shelter and Dog Star Rescue
  • Indianapolis: Elevate Indianapolis, Gleaners Food Bank and the Juvenile Diabetes Research Foundation
  • Batesville: American Cancer Society Relay for Life, Angels of Giving, Margaret Mary Health Foundation, Ripley County Community Foundation, Safe Passage, Batesville High School Sponsorships, local area youth sports and food pantries, as well as many others
  • Des Moines: United Way, Central Iowa Shelter & Services, Junior Achievement of Central Iowa and Make a Wish Foundation
  • Berwyn: Food drive and will be planning an event to help a local family over the holidays
  • Atlanta: Packaged Good Organization, which helps the most vulnerable community members with providing personalized care packages for people in need including the elderly, our armed forces, the homeless and hospitalized kids
  • Bermuda: Sponsor of a weekly feeding program operated by The Hamilton Seventh-Day Adventist Church


Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws.  More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. 

Global Atlantic Financial Company Employee Candidate Privacy Notice

Voluntary Inclusion Questions

We encourage qualified applicants from all backgrounds to apply.  As such, we are committed to achieving a diverse candidate pool for open positions and that our interview teams are made up of employees from different backgrounds.  Sharing your background with us will help us with that focus, although recruiters and hiring managers will not have the ability to see individual responses (only aggregate information).  

This information is not used to determine who is selected for interviews or will be hired, but is helpful in identifying resources, sites and groups which add value in increasing our applicant pool and ensures that we attract the best and most diverse workforce.  This is purely voluntary but will help our mission to be inclusive.  


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