Marketing, Associate

at Global Atlantic Financial Group
Hartford, Connecticut, United States

Currently, we are conducting all of our interviews over video. We have a voluntary return to office policy until July 6th. After July 6th, our employee population will be required to go to the office an average of 1 day a week until Labor Day. After Labor Day, we will have a regular cadence of being in the office. If you have any questions regarding this policy, please reach out to


Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. With differentiated investment and risk management capabilities, deep client relationships, and a strong financial foundation, the company has established a track record of delivering proven, value-added solutions and long-term growth. Global Atlantic is a majority-owned subsidiary of KKR, a leading global investment firm that offers asset management and capital markets solutions across multiple strategies.

Global Atlantic is looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us.

Marketing Manager


  • Global Atlantic Financial Group is seeking an experienced, imaginative and resourceful Marketing Manager to support and lead marketing projects and activities that enable engagement, execute on the organization’s sales strategy and impact revenue objectives for Global Atlantic’s Individual Markets business.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Drive marketing projects for Individual Markets to promote the sale of fixed/fixed index annuities, variable annuities & indexed universal life insurance. 
  • Oversee the development and implementation of collateral materials for new product/program launches.
  • Serve as marketing contact on product launch initiatives and other product-related projects
  • Lead and assist in the execution of comprehensive product marketing launch campaigns, both short and long term, working closely with sales to understand and integrate with sales stories and strategy.
  • Partner with content team to advance and expand channels to drive engagement around GA product suite.
  • Support the development and implementation of Go-to-Market strategies and resources for new product/channel launches.
  • Partner with team members to create digital and print collateral and broker/producer communications in order to execute on product/channel initiatives within financial firms.
  • Work closely with Product, Legal and Compliance areas to ensure marketing and advertising content meets proper guidelines. Responsible for submission of marketing materials and communications to compliance for approval and use.
  • Working with Marketing Analytics to define and measure launch and campaign success.
  • Provide direction on delivery and fulfillment of marketing materials.
  • Build and nurture relationships across the organizations including Sales, National Accounts, Product and Compliance.
  • Lead efforts to build out a robust marketing strategy and consistent touchpoints for the RIA channel.
  • Think digitally and strategically in order to find better ways to increase engagement between marketing and sales to influence results.
  • Drive multiple projects simultaneously while meeting aggressive deadlines. Maintain high standards of accuracy and marketing excellence

QUALIFICATIONS  To perform this job successfully, an individual must be able to perform each essential duty satisfactory. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • A bachelor’s degree in marketing, communications, business or related field is required.
  • 5 – 7 years of related experience. Experience in annuities and/or life insurance is required.
  • FINRA Series 6 license – or the ability to obtain a license in 6 months of hire.


  • Experienced in developing marketing campaigns, launching new products, managing/updating existing materials, websites and collaborating with sales teams.
  • Experience in the RIA channel
  • Experienced in utilizing technology to help drive engagement with marketing resources.
  • Demonstrated skills that include creating high impact messages and visuals and collaborating with team members.
  • Excellent written, verbal and interpersonal communication skills.
  • Strong organizational skills and keen attention to detail.
  • Problem-solving skills, professionalism and judgment.
  • Ability and desire to work in a dynamic, fast-paced environment.
  • Self-starter with a strong work ethic.



Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We strive to foster a culture of total well-being through community outreach and charitable giving programs.

We are active in our communities-

  • New York: Red Hook Conservancy, Girls Who Invest and The Bowery Mission
  • Boston: Cradles to Crayons, Project Bread, Let’s Get Ready, Rise Against Hunger, Salvation Army and many other local volunteer organizations in around the Boston area
  • Hartford: Habitat for Humanity, Foodshare, Humane Society, Hands on Hartford, Mercy Shelter and Dog Star Rescue
  • Indianapolis: Elevate Indianapolis, Gleaners Food Bank and the Juvenile Diabetes Research Foundation
  • Batesville: American Cancer Society Relay for Life, Angels of Giving, Margaret Mary Health Foundation, Ripley County Community Foundation, Safe Passage, Batesville High School Sponsorships, local area youth sports and food pantries, as well as many others
  • Des Moines: United Way, Central Iowa Shelter & Services, Junior Achievement of Central Iowa and Make a Wish Foundation
  • Berwyn: Food drive and will be planning an event to help a local family over the holidays
  • Atlanta: Packaged Good Organization, which helps the most vulnerable community members with providing personalized care packages for people in need including the elderly, our armed forces, the homeless and hospitalized kids
  • Bermuda: Sponsor of a weekly feeding program operated by The Hamilton Seventh-Day Adventist Church


Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws.  More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. 

Global Atlantic Financial Company Employee Candidate Privacy Notice

Voluntary Inclusion Questions

We encourage qualified applicants from all backgrounds to apply.  As such, we are committed to achieving a diverse candidate pool for open positions and that our interview teams are made up of employees from different backgrounds.  Sharing your background with us will help us with that focus, although recruiters and hiring managers will not have the ability to see individual responses (only aggregate information).  

This information is not used to determine who is selected for interviews or will be hired, but is helpful in identifying resources, sites and groups which add value in increasing our applicant pool and ensures that we attract the best and most diverse workforce.  This is purely voluntary but will help our mission to be inclusive.  


Which category below best describes you (please select only one):
How do you currently describe your gender identity? (please select only one)
Have you been diagnosed with any disability or impairment? (please select only one)
Do you identify as a veteran or as being or having been a member of the military? (please select only one)
Do you consider yourself a member of the Lesbian, Gay, Bisexual, Trans or Queer (LGBTQ+) community? (please select only one)
Which of the following best describes your education status? (please select the one option that fits you best)