AVP, Digital Marketing, Digital Product Owner

at Global Atlantic Financial Group
Hartford, Connecticut, United States

Currently, we are conducting all of our interviews over video. We have a voluntary return to office policy until July 6th. After July 6th, our employee population will be required to go to the office an average of 1 day a week until Labor Day. After Labor Day, we will have a regular cadence of being in the office. If you have any questions regarding this policy, please reach out to recruiting@gafg.com.


Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. With differentiated investment and risk management capabilities, deep client relationships, and a strong financial foundation, the company has established a track record of delivering proven, value-added solutions and long-term growth. Global Atlantic is a majority-owned subsidiary of KKR, a leading global investment firm that offers asset management and capital markets solutions across multiple strategies.

Global Atlantic is looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us.

AVP, Digital Marketing / Digital Product Owner


Job Summary

The AVP, Digital Marketing & Product Owner will join the go-to-market team to drive the evolution of Global Atlantic’s digital marketing and website experiences for its target financial professional and consumer audiences across the organization’s Individual Markets businesses.  The ideal candidate is a strategic thinker, excellent leader, and self-starter with a passion for creating differentiated digital experiences that drive engagement.

*This position will be based in the Hartford, CT office



  • Partner with the Digital Solutions team to drive the transformation of Global Atlantic’s financial professional website experience to create a digital destination that cultivates engagement, facilitates sales, bolsters loyalty, and advances the brand.
  • Champion the creation of digital marketing assets to render at meaningful moments throughout the advisor’s journey to elevate awareness and consideration of the brand, build preference for partnering with Global Atlantic, and help drive retention and cross-sell.
  • Lead creation of innovative digital content that facilitates lead capture and can be leveraged as a destination in various marketing touchpoints (e.g. email marketing, digital advertising, social media, etc).
  • Drive the development of consumer approved content and tools that help financial professionals have meaningful conversations with customers that connect back to Global Atlantic’s brand and product solutions.
  • Collaborate with marketing teammates (e.g. Digital Solutions, UX, Campaign Operations) and cross-functional business partners (e.g. Sales, Customer Experience) to influence the adoption of a digital-first mindset across the organization.
  • Cultivate data- driven approach to digital marketing decision making, including gaining financial professional insights on UX, content, and experience through user testing and research.



  • 10+ years experience in financial services marketing with strong background in digital marketing, digital product ownership, and/or digital experience transformation
  • Significant experience in B2B marketing and working with both financial professionals and the internal sales organization to develop and convey stories that resonate through the sales process
  • Strong leadership and influence skills with experience in leading cross-functional teams and driving change
  • Digital champion able to define & optimize digital experiences to maximize engagement among target audiences
  • Outside-in mindset with penchant for uncovering voice of the advisor/consumer insights to drive best-in-class digital experiences
  • Excellent communication and presentation skills
  • Strong sense of urgency with a bias for action
  • Strong partnership skills with ability to navigate the organization and build relationships
  • Bachelors degree, MBA preferred
  • Experience in agile highly preferred
  • Experience in annuities marketing a plus



Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We strive to foster a culture of total well-being through community outreach and charitable giving programs.

We are active in our communities-

  • New York: Red Hook Conservancy, Girls Who Invest and The Bowery Mission
  • Boston: Cradles to Crayons, Project Bread, Let’s Get Ready, Rise Against Hunger, Salvation Army and many other local volunteer organizations in around the Boston area
  • Hartford: Habitat for Humanity, Foodshare, Humane Society, Hands on Hartford, Mercy Shelter and Dog Star Rescue
  • Indianapolis: Elevate Indianapolis, Gleaners Food Bank and the Juvenile Diabetes Research Foundation
  • Batesville: American Cancer Society Relay for Life, Angels of Giving, Margaret Mary Health Foundation, Ripley County Community Foundation, Safe Passage, Batesville High School Sponsorships, local area youth sports and food pantries, as well as many others
  • Des Moines: United Way, Central Iowa Shelter & Services, Junior Achievement of Central Iowa and Make a Wish Foundation
  • Berwyn: Food drive and will be planning an event to help a local family over the holidays
  • Atlanta: Packaged Good Organization, which helps the most vulnerable community members with providing personalized care packages for people in need including the elderly, our armed forces, the homeless and hospitalized kids
  • Bermuda: Sponsor of a weekly feeding program operated by The Hamilton Seventh-Day Adventist Church


Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws.  More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. 

Global Atlantic Financial Company Employee Candidate Privacy Notice

Voluntary Inclusion Questions

We encourage qualified applicants from all backgrounds to apply.  As such, we are committed to achieving a diverse candidate pool for open positions and that our interview teams are made up of employees from different backgrounds.  Sharing your background with us will help us with that focus, although recruiters and hiring managers will not have the ability to see individual responses (only aggregate information).  

This information is not used to determine who is selected for interviews or will be hired, but is helpful in identifying resources, sites and groups which add value in increasing our applicant pool and ensures that we attract the best and most diverse workforce.  This is purely voluntary but will help our mission to be inclusive.  


Which category below best describes you (please select only one):
How do you currently describe your gender identity? (please select only one)
Have you been diagnosed with any disability or impairment? (please select only one)
Do you identify as a veteran or as being or having been a member of the military? (please select only one)
Do you consider yourself a member of the Lesbian, Gay, Bisexual, Trans or Queer (LGBTQ+) community? (please select only one)
Which of the following best describes your education status? (please select the one option that fits you best)